This video is part of a series with Jill Konrath, Bestselling Author and LinkedIn Top Sales Influencer, and Rudy Agovic, Chief Analytics Officer at Clarity Data Insights. They discuss the importance and benefits of knowledge graphs, especially in the field of marketing. Agovic explains that knowledge graphs are an emerging technology that can help marketers understand and visualize the relationships between different aspects of their business, such as marketing campaigns, sales cycles, and product cycles. He also highlights that knowledge graphs can provide valuable insights, drive business decisions, and serve as training data for machine learning models. 

I recently attended CONEXPO, the construction industry trade show held every three years. In my conversations with multiple marketing leaders, the big question was:

I love marketing technology. As a sales enablement professional with over thirty years of applying new technologies to help salespeople succeed, the last few years have been exhilarating.