Orrin Broberg’s Blog | Orrin Broberg

I recently read Scott Brinker’s reflection on how marketing and software have essentially become one discipline. His point is hard

I recently read Scott Brinker’s reflection on how marketing and software have essentially become one discipline. His point is hard

Not intentionally. But it’s lying. It says the role requires “5+ years of B2B sales experience.” It says the candidate

When I was CEO of Modus, we worked with all kinds of B2B companies: med-device, manufacturing, professional services. But some

Lately, my inbox is full of pitches promising that AI agents can run my business for me. The dream? I

I’ve skippered sailboats through storms on Lake Superior. If you’ve ever been out there, you know how fast things can

I have always been a big sci-fi fan. Science fiction isn’t just escapism—it’s a powerful lens for anticipating the future,

Several years ago, I had the privilege of working with Jim Dickie and Barry Trailer of CSO Insights to develop

Here I am, suspended high above the valley in Voss, Norway—nothing but chains in my hands, open air beneath my

For years, the default question for many business leaders has been: “How do I get the most out of my

As you have seen, we’re living in a time of unprecedented digital connection—and growing social disconnection. We’re losing the spark

I’ve had my hand slapped many times over the years for working too closely with engineers and tech support. Why?

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